About the Author. Rédacteur en chef du magazine Wired, Chris Anderson est un des penseurs de la nouvelle économie de l’ère numérique. Avant de prendre la. La Longue Traîne: Comment Internet a bouleversé les lois du commerce Chris Anderson is Editor-in-Chief of Wired magazine, a position he’s held since Buy La longue traine by Chris Anderson from Waterstones today! Click and Collect from your local Waterstones or get FREE UK delivery on orders over £
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Often presented as a phenomenon of interest primarily to mass market retailers and web-based businesses, the long tail also has implications for the producers of content, especially those whose products could not — for economic reasons — find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks. With the digital and hybrid retailers there is no longer a perimeter on market demands.
La longue Traîne: la nouvelle économie est là! – Chris Anderson – Google Books
Project Page Feedback Known Problems. Makers is about how all that is being reversed. Alexa Actionable Analytics for the Web. How to Define ‘Hits’ and ‘Niches ‘ “.
La longue traine : Chris Anderson :
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In other words, by proceeding further and further into the long tail, sales may become so small that the marginal cost of tracking them in rank order, even at a digital scale, might be optimised well before a million titles, and certainly before infinite titles.
Anderson cchris Shirky refer to frequency-rank relations, whereas the Gutenberg—Richter law and the Zipf’s law are probability distributions. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. Anatomy of the Long Tail”. The Rise and Fall of the Hit.
In addition, the increase in product variety reduces the impact of user reviews on popular products more than it does on niche products. They are also willing to pay higher interest rates than the standard bank or credit card customer. The Long Tail TV: Because online video rental provider such as Amazon.
After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The total volume of low popularity items exceeds the volume of high popularity items. A small number of very popular products still dominates the demand. They used a theoretical model to show how a reduction in search costs will affect the concentration in product sales.
The total sales of this large number of “non-hit items” is called “the long tail”. In a working paper titled “Goodbye Pareto Principle, Hello Long Tail”,  Erik BrynjolfssonYu Jeffrey Huand Duncan Simester found that, by greatly lowering search costs, information technology in general and Internet markets in particular could substantially increase the collective share of hard-to-find products, thereby creating a longer tail in the distribution of sales. The difference in the sales distribution is highly significant, even after controlling for consumer differences.
Among the most representative are:. The long tail presents opportunities for various suppliers to introduce products in the niche category. Their analyses suggested that byniche books accounted for For example, a traditional movie rental store has limited shelf space, which it pays for in the form of building overhead ; to maximize its profits, it must stock only the most popular movies to ensure that no shelf space is wasted.
The long tail has possible implications for culture and politics. All articles with specifically marked weasel-worded phrases Articles with specifically marked weasel-worded phrases from May All articles with unsourced statements Articles with unsourced statements from May Articles with unsourced statements from November Articles with unsourced statements from April Articles that may contain original research from May All articles that may contain original research Articles with unsourced statements from April Most widely held works by Chris Anderson.
The opportunities that arise because of the long tail greatly affect society’s cultures because suppliers have unlimited capabilities due to infinite storage and demands that were unable to be met prior to the long tail are realized. The “crowds” of customers, users and small companies that inhabit the long-tail distribution can perform collaborative and assignment work. Retrieved from ” https: These factors have been transformed by easy and cheap web site software and the spread of RSS.
Frequency distributions with long tails have been studied by statisticians since at least However, the long tails characterizing distributions such as the Gutenberg—Richter law or the words-occurrence Zipf’s lawand those highlighted by Anderson and Shirky are of very different, if not opposite, nature: Over the past ten years, the internet has democratised publishing, broadcasting and communications, leading to a massive increase in the range of participation in everything digital – the world of bits.
AuthorNarratorContributorCreator. Social innovation communities formed by groups of users can perform rapidly the trial and error process of innovation, share information, test and diffuse the results. Specifically, they find that the impacts of both positive and negative user reviews are lonvue as product variety goes up.
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Amazon Restaurants Food delivery from local restaurants. It’s a business strategy that is essential to a company’s successful future.
Smith, “Consumer Surplus in the Digital Economy: But where the long tail works, minority tastes become available and individuals are presented with a wider array of choices. May Learn how and when to remove this template message. AmazonGlobal Ship Orders Internationally. The drive to build a market and obtain revenue from the consumer demographic of the long tail has led businesses to implement a series of long-tail marketing techniques, most of them based on extensive use of internet technologies.
I’d like to read this book on Kindle Don’t have tranie Kindle? Statements consisting only of original research should be removed. Traditional economics operates under fundamental assumptions of scarcity–there’s only so much oil, iron, and gold in the world.
Andersoon Anderson, bestselling author of The Long Tail, explains how this is happening: Just as Google, Facebook and others have created highly successful companies in the virtual world, so these new inventors and manufacturers are assuming positions of ever greater importance in the real world.
Whereas once every aspiring entrepreneur needed the support of a major manufacturer, now anybody with a smart idea and a little expertise can make their ideas a reality.