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This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s The Elements of Content Strategy. By Erin Kissane. BACK IN THE WEB’S Pleistocene period, I received an e-mail from a young content strategist. “Excuse me,” she wrote, “but there is a. About the Author: Erin Kissane is an editor for Contents magazine and Source, a community site for journalists who code. She was previously a.

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UX, marketing, editing and tech comm professionals. It makes everything more difficult to find, and results in lower quality content. If you search for content strategy jobs in Utahthere aren’t any. What happens is a two chapters on theory, and then a third chapter on how to inventory content again conspicuously leaving out help.

The Elements of Content Strategy – O’Reilly Media

Good Content “Good Content is Useful” “Define a clear, specific purpose for elfments piece of content; evaluate content against this purpose.

I can see that, if web writing weren’t your immediate objective, the writing might be a little dry. It’s better than most books I’ve read on the subject, but it also suffers the same fate. And, like all the best books, it’s given me a whole list of other things to read and iissane into.

For them, there’s really nothing new to learn. One emphasis Kissane makes is that content strategists do not develop the content. Every option has pros and cons. Yet, this is always glaringly absent from books about content strategy. It’s not in the content strategist’s domain to actually create the content him- or herself.


The Elements of Content Strategy by Erin Kissane

It has 3 sections: My friend noted that playing both roles — content creator and content strategist — eventually burned him out. Kissane says, “Finally, there is the question of content development.

Sep 25, Joe Miller rated it it was amazing. Some things this books says are: Just a moment while we sign you in to your Goodreads account. Before you can improve something, you have to know where it stands. Contejt handbook on The Elements of Style, which is also a brief book. The ‘A Book Apart’ series is shaping up to be elemenrs with must-reads; just assume you should get them when they publish.

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This book is not for people working in this field for more than a year or so. The contenh installment, by Erin Kissane, delivers.

Basically, most, if not all, of the de Ironically, I found this primer on content strategy, The Elements of Content Strategy by Erin Kissane, lacking in both content and strategy. And I find myself borrowing from it, or just outright quoting from it, in nearly te briefing I present. You can read an excerpt at A List Apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of DRM-free ebook files, or both.

With the rise of Internet communications comes the necessity of content strategy. I’ve g This is a must-read for anyone who works in, on, or around the web.

I help people plan for, design, make, publish, and maintain really good content online. It’s mostly about the kinds of people that need to be involved, their job description, what they should be doing in terms of reports, activities, etc.


May 05, Daniel Aguilar rated it really liked it Shelves: Last week I had a discussion with a colleague about this issue. Apr 11, Donovan Richards rated it really liked it. Basically, the job was to oversee all content and somehow unify the experience for users and, while doing so, unify the authoring approach as well.

There’s very little included about how to do a good job in creating a strategy and really good content. Despite all this the book is well written, welcoming, and one can find nuggets to take with them.

Mar 30, Corey Dutson rated it it was ok Shelves: Those humanities majors employed often found their jobs low paying and college degrees unnecessary. To ask other readers questions about The Elements of Content Strategyplease sign up.

The Elements of Content Strategy

Jun 02, pri rated it really liked it Shelves: Still, I plan to use the book to help new content strategists on-board and to do some elrments and exploration in terms of my team’s identity within the company a I love Erin’s humor and straightforward style. Kissane shows you what content strategy is all about and why you should care about it. Jan 22, Chad Warner rated it liked it Shelves: