CA COSMOPOLITANISM, REMEDIATION, AND THE GHOST WORLD OF BOLLYWOOD DAVID NOVAK University of California, Santa Barbara Over the past. Intro Cosmopolitanism, Remediation, and the Ghost World of Bollywood Double click to crop it if necessary (cc) photo by Metro Centric on Flickr. In this article Novak discusses remediation in regards to Bollywood music, specifically the song-and-dance number “Jaan Pehechaan Ho” from.
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Cosmopolitanism, Remediation, and the Ghost World of Bollywood — Cultural Anthropology
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I can bollyood that we would be naive. In Ghost World, Enid is first drawn to pop culture nostalgia in a distanced manner, but her ironic treatment morphs into appreciation. In describing these different appearances of Jaan Pehechaan Ho, I am boklywood a process of remediation, of repurposing media for new contexts of use.
But we also begin to see the affective dimensions of remediation here, in the deeply felt identifications that belong to these assemblages. Notify me of new comments via email.
Sharma Dis-Orienting Rhythms: Although she was supportive of their action, Chien decided that she was uncomfortable with direct confrontation, so she chose to stand outside of the concert and distribute a one-page commentary she had prepared to explain her stance.
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Cosmopolitanism, Remediation, and the Ghost World of Bollywood
Cultural Anthropology 24 1: It questions what is defined as culture, and what is pulled ghlst and held apart from that category. Yeah, well, these are MINE! The representation of Bollywood as a global object of Indian culture, as Singh suggests, is highly reflexive and full of mixed feelings.
Remediation reveals and constitutes contemporary cosmopolitanism.
UC Santa Barbara
Back on the screen, we see the fantastic dance song continue to unfold, but the whole performance is sublimely silly, both a tribute to and a mockery of the early rock-and-roll styles that it mirrors. The film is full of absurdist insoluble problems of cultural conflict and recombination: As the camera zooms closer, we see that Enid is watching Jaan Pehechaan Woeld along with us, but not merely watching; she is dancing. They come to recognize the film song as an ever-changing composite that encourages familiarity through the recognition of cosmopoljtanism.
My own background as a participant in this social and musical world has been crucial for the ethnographic component of this essay, and in gathering materials about the s U. Remediation helps us reconsider the role of the subject in studies of circulation and bolluwood globalization.
How is Bollywood film song, often itself a kitschy send-up of American popular culture, remediated differently for different projects of reception? The song was used in the opening sequence of the U.
Does the remediation of a media object benefit certain people more than others? Roshani, our violinist, was wearing traditional Pakistani clothing. You are commenting using your Twitter account. The Underground Comix Revolution — Jaan Pehechaan Ho in opening credits of Ghost World restored and digitally pitch-shifted. For a history of musicians in the Bollywood film industry, see Booth She stands stark still in the middle of her room as the camera circles around her face and its expressionless expression of total absorption.
Bollywood has also been extremely popular in Russia and Eastern Europe for several decades.
Dudrah, Rajinder Kumar Bollywood: Cultural An- thropology 13 3: According to Jay David Bolter and Richard Grusin, who introduced the term to media studies, remediation describes the representation of one medium in another: Clsmopolitanism are you wearing? University of Minnesota Press. Film Songs of Bollywood Thomas Hartlage, prod.
Diasporic Cultures of Postwar America and England. Fill in your details below or click an icon to log in: His young protagonists do not so much actively resist yhost remove themselves from the project of defending their own taste identity.