After the Department of Justice filed suit against Apple, they took two days to come up with the statement sent to the media. They should have taken a few more shots at it.
Apple’s spokesman Tom Neumayr:
The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon’s monopolistic grip on the publishing industry.
I hope Neumayr was holding his nose when he wrote that. While it is true to a point, there’s no denying prices have gone up for consumers because of Apple and the other publishers breaking Amazon’s “monopolistic grip”.
Since then customers have benefited from eBooks that are more interactive and engaging.
Just as we’ve allowed developers to set prices on the App Store, publishers set prices on the iBookstore.
Again, true to a point but ignores the fact it allows, and Apple has actively encouraged, much higher prices for ebooks.
Don’t get me wrong – both issues, Amazon’s (potential) monopoly abuse and Apple’s participation in “agency pricing” – are of concern to any number of constituents. But Apple should not be allowed to hide behind the “we’re only thinking of the consumer” bullshit.