John Martellaro makes it too easy. He’s hit the trifecta of faulty logic, poor writing and just being dead wrong.
His article, “WWDC Ticket Sales: Exactly as Apple Planned it”, wastes no time in getting to the latter. He says:
Apple knew from experience what happend [sic] last year and decided no changes were needed.
Except they tightened the rules regarding tickets – banning scalping, limiting sales to only one per person and five per organization. So yeah – they made changes.
Watering [WWDC] down by expanding the venues, dividing it up and turning it into just another lazy week-long conference (or two) is not what Apple has in mind.
Martellaro has traded on his former employment with Apple for far too long. He has no idea what Apple has in mind for anything, let alone WWDC.
One can only conclude, from the way things went this morning, that events unfolded exactly as Apple wished.
Really? Is that the only thing one could conclude? Might one conclude that Apple indeed had no idea how much more interest WWDC has generated in the past year?
Young developers, in Apple’s view, don’t mind jumping out of bed at 5:30 in the morning
There’s that “in Apple’s view” again. And I’m ignoring the dumb generalization of young developers. There’s more/better/stupider generalizations to come.
In regard to the WWDC ticket sale time, Martellaro says:
Some adjustment had to be made for east coast people who generally are not up very early
OK….WTF? First of all, like all generalizations, it’s wrong. But to be more specific, this generalization is utterly idiotic. How can you posible even let the thought of making a statement that covers everyone on the east coast bubble up through the meat sac you call a brain?
He makes it worse with:
The east coast has major centers for influential TV networks and newspapers, so Apple skewed the timing their way.
Has Martellaro never heard of a place called “Hollywood”? I hear they are pretty big into TV. And I understand that recently, the west coast even got a daily newspaper or two…
Regardless, what the hell does it have to do with WWDC? Is Martellaro saying a primary focus of the conference TV and newspaper developers? I’m sure that will come as a surprise to any number of developers.
On the other hand, the West Coast people tend to move fast, and the developer community in California can darn well fend for itself.
He simply can’t help himself. Another idiotic generalization but with the advantage of also slamming east coasters by intimating they are slow/lazy and need Apple’s help to attend WWDC.
And finally, Martellaro performs the amazing feat of nailing shut his own coffin:
If you’re one of those people who needs a lot of time to make a decision, sip some coffee, read a newspaper, or you need to plead with a supervisor, or you’re not an alert, savvy, young developer accustomed to brisk action, then WWDC isn’t for you. You’re not developer material.
There are thousands of people that don’t work for a supervisor but who also aren’t “young” who most certainly are developers and Martellaro effectively insults each and every one of them.
Let’s hope that the developers who disagree with Martellaro let him know just what kind of asshat he is.
